The media are powerful forces in today’s society because of their ability to influence opinions and shape events. Every executive needs to be able to communicate effectively with the media.

Our media training course helps you harness the power of the media, focusing on the following areas

• Crisis management
• Getting your key message across
• Understanding the rules of the media and journalism questioning
• Developing the skills to be an effective spokesperson

We develop a realistic scenarios and conduct interview practice sessions, with video play-back to aid performance improvement. Participants are encouraged to understand the media’s points of view and develop specific skills so they can present their own media message to maximum advantage.